Hired to focus solely on traditional and digital marketing, website content management, search engine optimization (SEO) and increasing the company’s social media presence. Due to management change two weeks after my hire, my responsibilities expanded to include information technology, digital asset management and business development.
Job Responsibilities
Job Responsibilities
- Developed website content, including but not limited to landing pages, link building, and keywords/phrases, in addition to sourcing and editing digital media, while reviewing analytics
- Researched, developed, and built content for a cross-platform Glad to Have You mobile app ensuring consistency across all marketing channels and enhancing a guest's experience
- Recreated, built, and positioned company brand through the use of social media, including Facebook, Google+, LinkedIn (Company Page), Twitter, Yelp, and YouTube, as well as traditional advertising ensuring a seamless brand experience was delivered
- Developed, executed, and maintained traditional and online marketing strategies, including organic and paid (PPC) campaigns
- Provided consultation and guidance as technical liaison for internal/external customers, and staff
- Designed and distributed marketing materials, including but not limited to window displays, advertisements, promotional items, and signage
- Developed and distributed e-newsletter, including keeping contact lists up-to-date
- Evaluated and overhauled inefficient operational system resulting in manageable and efficient workflow and production
- Developed guest review request process resulting in an increase (+100%) in guest reviews and property rankings on rental industry websites
- Developed and grew social media footprint, including Facebook, Google+, LinkedIn, Twitter, Yelp, and YouTube, resulting in an increase (+240%) in followers
- Built and maintained property amenities and features database resulting in a collective and succinct information source, while diligently working with external marketing channels to ensure accurately synced property information resulting in an increase in reservations (+17%) and revenue (+19%)
- Created digital library resulting in a streamlined digital asset management system